Case studiesMOVA by Monet
Case study 01

From marketing manager to following

Monet Zamora left a marketing job to teach Pilates. Today she is one of the best-known Pilates coaches around, and her program runs on NOWFit.

PilatesSix week challengesProgram on NOWFit
Monet Zamora sitting with light dumbbells

The Bridal Challenge

Following today
Lives changed
Monet Zamora, MOVA by Monet
Lives changed

People who have trained with MOVA

Following

Up from when she started

Growth

Her audience today, compared to where she began

01The start

She had a day job and a dream

Monet was a marketing manager. She loved Pilates and shared it online with a small, kind group of people.

She wanted to make coaching her full time work. That meant a program people could follow, and a way to run it without doing everything by hand.

Then and nowDrag the handle to compare
Then

following, while working as a marketing manager

Now

following, as one of the best-known Pilates coaches

02The growth

A following that kept growing

Here is her audience drawn to scale. The small circle is where Monet started. The big one is today.

That is the people she started with.

Following, drawn to scaleCircle area matches the number of people
Following over timeFrom her first post to today
03The people

Every dot is a person

Followers are nice. Lives changed matter more. Each dot here is one person who has trained with MOVA.

They all get the same program, the same check-ins and the same coach in their pocket, through the NOWFit app.

Lives changedOne dot for each person
0and counting
04The challenges

Six weeks to the big day

The Bridal Challenge is six weeks of training for anyone with a big day coming. It has its own page, a clear start date and a group doing it together.

Challenges like this give her audience an easy first step into MOVA.

The Bridal Challenge page
The planOne ring for each week
Launch week sign-upsPer day, doors open to close
One coach. lives changed. And she is just getting started.
MOVA by Monet
On NOWFit

What runs behind MOVA

Monet coaches. NOWFit carries the busy work so her time goes to her clients and her content.

01

Her program, in an app

Workouts, check-ins and progress live in one place her clients open every day.

02

Challenges with a start date

Six week challenges like the Bridal Challenge, each with its own page and group.

03

Room to grow

As more people join, the app, payments and client list keep up without extra work.

Monet stretching over a Pilates ball
Pilates, her way
Monet in a bridal veil
The Bridal Challenge
Monet flexing with light weights
MOVA by Monet

Where these numbers come from. Lives changed and following come from Monet and her team. Charts marked Sample data use stand-in numbers until her team confirms them.

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