Case studiesDeath to DadBod
Case study 02

Built for dads. Fully online in under months.

Coach Jae helps dads get strong again. A three month content plan grew his following from to and took his coaching fully online.

Coaching for dadsContent planCoaching on NOWFit
Coach Jae in the gym

The content plan

Followers, from
Bigger audience
Coach Jae, Death to DadBod
Followers

Up from before the plan

Growth

More people following along than when he started

Fully online

From first plan to coaching fully online

01The goal

Help more dads, from anywhere

Jae knew his message. Dads with busy lives, who want to feel strong for their kids and for themselves.

He wanted his coaching fully online, so any dad could join. So we started with a plan: three months of content, mapped out ahead of time.

The road to fully onlineMonths from the start of the plan
Fully online, before month
Plan done
Start123456
The three month content planFully online inside this window
02The growth

Posts with a plan find their people

With every week mapped out, Jae stopped guessing what to post. His audience of dads grew fast.

From to . That is the reach.

Followers, before and afterStart of the plan compared to today
Followers by monthHow the climb looked along the way
03The plan

Three months, planned ahead

The plan mixed the kinds of posts dads stop scrolling for. Training they can do at home or in the gym, food that works for a family, and the ups and downs of dad life.

Each post pointed back to one clear next step: coaching with Jae.

Three monthsOne ring piece for each month
The content mixShare of posts by type
04The people

A crowd of dads, one dot at a time

Each dot is followers. The white dots were there before the plan. The rest came after.

One dot for every followersWhite: before the plan. Orange: after.
0followers
A plan for the posts. A home for the coaching. That is how a dad coach goes fully online.
Death to DadBod
With NOWFit

What we built together

Jae brings the coaching and the voice. NOWFit brought the plan and the tools to run it online.

01

A three month content plan

Every week mapped out, so posting was never a guess.

02

Coaching in an app

Workouts, food, check-ins and progress photos, all in one place for his dads.

03

A site that signs dads up

A simple page where a dad can pick his plan and join in a few clicks.

Coach Jae training with dumbbells
Dad strong
Coach Jae holding a dumbbell
Death to DadBod
Coach Jae in the gym
Coach Jae

Where these numbers come from. Follower counts and timing come from Coach Jae and the NOWFit team. Charts marked Sample data use stand-in numbers until his team confirms them.

Your turn

Your story could be next

Tell us where your coaching business is today. We will show you the plan we would build with you.

Start now