Case studiesFuerte Movement
Case study 03

A whole brand, rebuilt in under days

Jaz Margalef runs Fuerte Movement, a holistic health brand for Latinas. She switched to NOWFit from another partner, and we rebuilt her brand with her in under days.

Latina holistic healthSales teamAssistant coach
Jaz Margalef training with a dumbbell

to rebuild the brand

Active clients,
Days to rebuild
Jaz Margalef, Fuerte Movement
Rebuild

Days from the switch to a brand new Fuerte

Active clients

Coached by her team, as of

Her team
Sales team + coach

A sales team and an assistant coach work with Jaz

01The switch

Starting over did not mean starting slow

Jaz had a brand, a message and people who trusted her. When she chose to switch partners, all of it needed a new home.

The brand, the website, the app and the programs. We rebuilt them with her, side by side, in under days.

The rebuild windowOne square for each day
Day 1Day
What got rebuilt, and whenDays from the switch
Day 1Day
02The team

A business bigger than one person

Jaz does not do it all alone. She has a sales team that talks with new people, and an assistant coach who helps her clients every week.

NOWFit gives the whole team one place to work, so nobody falls through the cracks.

How Fuerte runsWho does what
Jaz MargalefFounder and head coach
Sales teamTalks with new people
Assistant coachHelps clients each week
active clientsAs of
03The clients

About people, training with Fuerte

Each dot is one active client. Each one has a plan built around their body, their food and their life.

Active clientsOne dot for each person
0active clients
Active clients after the relaunchMonth by month
04The brand

Her culture, front and center

The new Fuerte looks and sounds like Jaz. Warm, strong and proud. It speaks to Latinas who want health that fits their whole life.

The new Fuerte Movement website
Where new clients come fromShare of new clients by source
A new home for Fuerte. Built in under days. Ready for the team to grow.
Fuerte Movement
With NOWFit

What we rebuilt with Jaz

A switch can feel like a step back. We made it a fresh start, and kept her business moving the whole time.

01

Her brand, rebuilt

A look and voice that feel like Jaz and speak to her community.

02

A new website

A home for Fuerte that tells her story and brings in new clients.

03

One place for the team

Her sales team, her assistant coach and her clients, all on NOWFit.

Jaz Margalef in a studio
Fuerte Movement
Jaz Margalef in the gym
Strong, her way
Jaz Margalef training by the ocean
Health for her whole life

Where these numbers come from. Rebuild time and active clients come from Jaz and the NOWFit team. Charts marked Sample data use stand-in numbers until her team confirms them.

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