Britt and Kimo are weight loss and confidence coaches in Hawaii, with people following along on Instagram. Their new six week challenge, Project Baddie: The Comeback, is built on a full NOWFit launch playbook.
The Comeback challenge
People following Britt and Kimo
Project Baddie: The Comeback
For the biggest comeback
People in the challenge so far
Britt and Kimo ran a challenge before. The idea was good and their people loved them. But there was no launch plan, and it did not bring in the sign-ups they hoped for.
So for The Comeback, we built the plan first.
A launch is more than one post. The playbook maps out what to say, when to say it and who to talk to first.
The warmest people hear about it first. Then the whole feed. Then a clear deadline, so nobody waits too long.
Their content falls into four lanes. Funny couple videos reach new people. Myth busting brings in leads. Their love story builds trust. Personal stories help people say yes.
The plan is built so Britt and Kimo can keep coaching their clients while the challenge fills up. No scramble, no starting over.
We will add the final numbers here when the challenge ends.
“Sustainable.”
That is the word Britt and Kimo use for building their business on NOWFit.
Britt and Kimo, HonourFit
Britt and Kimo bring the heart. NOWFit brought the playbook, the pages and the plan for every week.
What to post, what to send and when, from warm up to winner.
Reach, leads, trust and yes. Every post knows its job.
Weekly mini challenges and a grand prize for the biggest comeback.
Where these numbers come from. Instagram following, challenge length and prize come from Britt, Kimo and the NOWFit team. The challenge is still running, so sign-ups and revenue are Sample data for now.
Tell us where your coaching business is today. We will show you the plan we would build with you.
Start now