Case studiesemPOWER by Coach Em
Case study 05

Same leads. About less spent on ads.

Coach Em spent years building a big coaching business. Moving it was scary. We rebuilt everything she wanted in her own app, by hand, and helped her ad bill drop from close to a month to .

Her own app on the App StoreRebuilt by handAssistant coaches
Coach Em smiling in a bright studio

less spent on ads

Ads a month, from
Most
Leads now organic
Coach Em, emPOWER by Coach Em
Ad spend

About this much less spent on ads each month, for about the same number of leads

Monthly ads

Down from close to a month

Organic leads
to Most

Leads that come from her content, not paid ads

01The fear

Years of work, and a lot to lose

Em had built a big business over many years. Clients, programs, coaches and a brand people love. Moving all of that felt risky.

So we did the hard part for her. Everything she wanted in her app, we rebuilt by hand, and fast. Her clients opened a brand new app with her name on it.

emPOWER by Coach EmHer own app on the App Store
emPOWER app home screen emPOWER App Store image with Coach Em emPOWER meal plan screen
02The move

More than a new app. A fresh start.

Rebuilding the app was step one. Then we helped Em set up the rest of her business to run the way she wants.

What we did togetherIn the order it happened
  1. Rebuilt her app by handEvery program and screen she wanted, done fast.
  2. Moved her assistant coaches overHer team kept coaching without missing a beat.
  3. Set new business principlesClear rules for how she runs, sells and grows.
  4. Restarted her adsSmaller, smarter ads that point to her brand.
  5. Reconnected her with her brandHer voice, her story and her look, front and center again.
  6. Made coaching fun againLess stress, more of the work she loves.
03The ads

The ad bill that shrank

Before, Em was spending close to a month on ads. Now she spends a month.

And she gets about the same number of leads.

Monthly ad spendDrag the handle to compare
Before

close to this much on ads, every month

Now

about this much a month, for about the same leads

Ad spend, cutNow compared to before
Spend and leadsBefore and now
Monthly ad spend over timeFrom the switch to today
04The leads

Her content does the selling now

Before, only about of her leads came from her own content. The rest came from paid ads.

Now most of her leads find her on their own. That is what happens when a coach feels like herself again.

BeforeWhere leads came from
NowWhere leads come from
Less spent on ads. More leads from her brand. Coaching is fun again.
emPOWER by Coach Em
Coach Em in a green training set
emPOWER by Coach Em
Coach Em sitting on the studio floor
Her brand, her way
Coach Em smiling
Fun again

Where these numbers come from. Ad spend and lead numbers come from Coach Em and the NOWFit team, and are rounded. Charts marked Sample data use stand-in numbers until her team confirms them.

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