Case study 05

Same leads. About less spent on ads.

Coach Em spent years building a big coaching business. Moving it was scary. We rebuilt everything she wanted in her own app, by hand, and helped her cut her ad spend by about , with about the same leads.

Her own app on the App StoreRebuilt by handAssistant coaches
Coach Em smiling in a bright studio

less spent on ads

Less spent on ads
Most
Leads now organic
Coach Em, emPOWER by Coach Em
Ad spend

Less on ads each month. Same leads.

Ad spend now

Of what she spent before, for about the same leads

Organic leads
to Most

Leads that come from her content, not paid ads

01The fear

Years of work, and a lot to lose

Clients, programs, coaches and a brand people love. Moving all of that felt risky.

So we did the hard part. We rebuilt her app by hand, fast. Her clients opened a new app with her name on it.

emPOWER by Coach EmHer own app on the App Store
emPOWER app home screen emPOWER App Store image with Coach Em emPOWER meal plan screen
02The move

More than a new app. A fresh start.

Rebuilding the app was step one. Then we helped Em set up the rest of her business to run the way she wants.

What we did togetherIn the order it happened
  1. Rebuilt her app by handEvery program and screen she wanted, done fast.
  2. Moved her assistant coaches overHer team kept coaching without missing a beat.
  3. Set clear rules for the businessHow she runs, sells and grows.
  4. Restarted her adsSmaller, smarter ads that point to her brand.
  5. Reconnected her with her brandHer voice, her story and her look, front and center again.
03The ads

The ad bill that shrank

She was spending thousands a month on ads. Now she spends about of that.

Same number of leads.

Monthly ad spendDrag the handle to compare
Before

her old ad spend, every month

Now

of that now, for about the same leads

Ad spend, cutNow compared to before
Spend and leadsBefore and now
Monthly ad spend over timeFrom the switch to today
04The leads

Her content does the selling now

Before, only about of her leads came from her own content. The rest came from paid ads.

Now most of her leads find her on their own. That is what happens when a coach feels like herself again.

BeforeWhere leads came from
NowWhere leads come from
Less spent on ads. More leads from her brand. Coaching is fun again.
Coach Em of emPOWER by Coach Em sitting on the floor in workout clothesemPOWER by Coach Em
Coach Em in a green training set
emPOWER by Coach Em
Coach Em sitting on the studio floor
Her brand, her way
Coach Em smiling
Fun again

Where these numbers come from. Ad spend and lead numbers come from Coach Em and the NOWFit team, and are rounded. Sample data charts use stand-in numbers until her team confirms them.

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