Our story, 2012 to today

We built the platform and growth partner we wished we had.

NOWFit is the platform and growth team we wanted when we were in your shoes. Built so coaches can grow without losing the human touch that made them great.

Chris Grebe, co-founder of NOWFitAnthony Addeo, co-founder of NOWFit Chris Grebe and Anthony AddeoCo-founders of NOWFit
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Why we built it

The old way made coaches choose: grow, or stay close to your clients. It took more from you the bigger you got. And it treated your clients like they belonged to the platform.

NOWFit coaches run toward the future. They keep their clients. And they want a partner with skin in the game, not a landlord.

2012 to today

Three tries to get it right.

2012

The first idea

Chris is working in gyms and coaching clients. He sees great coaches stuck with tools that hold them back. So he builds the first version of NOWFit. It is too early.

2016

Try number two

Chris tries again. Still too early. So he keeps learning the business from the inside, leading teams of trainers and helping gyms grow.

Lesson: fitness is about people first
2021

Going online

Chris and Anthony join a fast-growing online coaching company. They help grow its U.S. team from two people to more than a hundred. They help coaches go from zero to seven-figure businesses. And they meet each other.

2 → 100+People on the U.S. team they helped build
2024

Try number three

Now they see the problem up close. So Chris and Anthony build NOWFit again, together. This time they start with the human problem, then the technology.

Today

Built for coaches who own it

NOWFit is one system for your app, your sales and your clients. It is human-led and AI-powered. And your clients, your brand and your data stay yours.

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The founders

They lived the problem before they built the fix.

Chris Grebe, CEO and co-founder of NOWFit 01
Chris Grebe CEO and co-founder
CEO and co-founder

Chris Grebe

Chris has spent 16 years in fitness. He has coached clients, managed hundreds of trainers, and he has guided coaches from zero to seven-figure businesses.

Most tech founders start with the tech. Chris started with the coaches' problem, then built the tech around it.

16 yrsin fitness
2 → 100+U.S. team he helped grow
2012first version of NOWFit
"Be the Broadway show. Fall in love with the boring. Win in the micro."
Anthony Addeo, co-founder and CMO of NOWFit 02
Anthony Addeo Co-founder and CMO
Co-founder and CMO

Anthony Addeo

Anthony is a seven-time first-place NPC bodybuilding champion. On stage there is no team. Every meal and every rep is on you. He brought that same drive to business.

He has run health clubs and turned them around, and helped grow a national online coaching company. Today he helps coaches build brands that feel true to who they are, and content that sounds like them.

7×NPC first-place titles
Clubsrun and turned around
Nationalcoaching team grown
"There are no shortcuts. The coaches who win are the ones who care about their clients, stay consistent, and build something authentic."
What we believe

Your clients, your brand, your data.

Five promises we build everything around. Tap one to see what it means for you.

You
01 / 05

You own everything

Your clients, your brand and your data belong to you. We never put our name where yours should be.

    The NOWFit guarantee

    Your business stays yours

    If you are ever not happy, we help you get your data out and take it wherever you want. No hard feelings.

    Your clientsThey are your clients, not ours.
    Your dataIf you leave, we help you get it out.*
    Your brandYour name, your logo, your business.

    *Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

    About NOWFit

    Who is behind NOWFit?

    Chris Grebe and Anthony Addeo. Chris has spent 16 years in fitness, coaching clients, managing trainers and guiding coaches from zero to seven-figure businesses. Anthony is a seven-time NPC champion who built his own online coaching business and has worked with trainers around the world.

    Why build a platform and a team, instead of just software?

    Because software alone never fixed the problem. Coaches were paying for tools and still doing the selling, marketing and hiring alone. We built what we wished we had.

    What does human-led, AI-powered mean?

    People make the calls and talk to clients. AI does the busywork behind it, so your hours go to the people who pay you to care.

    Do you work with every coach who applies?

    No. We take on a limited number of businesses so the team can actually do the work.

    What happens to my business if I leave?

    It stays yours. We help you get your data out, and partnership plans have a notice period that is never more than 90 days.

    Run toward the future.
    Keep your clients.

    We want to be your partner with skin in the game, not your landlord. If that sounds right, let's talk.

    Start now NOWFit Foundations Program