1:1 Coaching Challenges & Groups Growth Partners

The coaching platform with a growth team built in

Your branded app, CRM, payments and client delivery in one platform, plus a team working on the business with you. Your clients and your data stay yours.

Start now See how it works
Chris Grebe
Growth consulting
Trusted by coaches building on NOWFit

One platform.
Four jobs off your plate.

Everything a coaching business runs on, in one place instead of five apps. Pick a job to see the part of NOWFit that handles it.

Grow revenue

Lead pipeline

See it in action
The client app

An app your clients love to open

Your name on the App Store. Workouts, nutrition, check-ins, results, community and your lessons, in one place that feels like yours.

  • Your logo and colours
  • Check-ins scored for you
  • Recipe books and meal plans
  • Community feed
  • Lessons library
  • iOS and Android
Start now Tour the app
Home 4/4 workouts this week

Introducing LIFT AI

Human-led, AI-powered. LIFT AI does the busywork so your hours go to people. It never replaces you.

Ask about your numbers

Revenue, churn, check-ins and leads. Ask in plain words and get a straight answer.

Drafts the busywork

Connect Claude and it drafts programs, meal plans and client messages in your voice. You check them, then send.

Tells you who needs you

Ask who needs you today. Quiet clients, cold leads and failed payments, most important first.

From first call to launched in 7 days

Day 1Day 2Day 4Day 6Day 7
Day 1
1

Onboarding call

We talk about your business and leave with your launch plan. Switching platforms? We move your clients for you.

Day 2
2

Offer & brand

What you sell, who it is for and what it costs, locked in first.

Day 4
3

Website & app

A site that brings in clients and your branded app. Leave notes right on the page.

Day 6
4

Content plan

Posts planned around your launch, simple enough to keep up on a busy week.

Day 7
5

Launch

Everything goes live together. Then we go over your numbers with you every month.

Built for however you coach

1:1 Online Coaching

Programs, meal plans, check-ins and chat for every client, all in your app.

Challenges & Groups

Sell one challenge to hundreds at once, with a leaderboard and community built in.

Nutrition Coaching

Recipe books, meal plans and macro targets. Clients log meals by scanning a barcode or snapping a photo.

Habit & Holistic Coaching

Daily habits with streaks, plus sleep, readiness and activity scores from your client's phone or watch.

Video on Demand

Upload your classes and lessons. Clients stream them from the library in your app.

NOWFit client listWell-being and check-in scores
Challenge community postGroup statsLogin streaks
Assigned nutrition programLogged food chartAverage macros
Health scoresDaily habits with streaks
Library48 videos
12 videos
Pilates Foundations
8 videos
Mobility Reset
20 min
Glute Burn
6 videos
Core After Baby
New video added · Mobility Reset, day 6
NOWFitNew client signed · 1:1 Premium

Coaches on NOWFit, by the numbers

LIVES CHANGED BY OUR COACHES
40,000+
On the road to 1,000,000Level 1
ONE COACH
$100K+
Business revenue per month
ONE COACH
600+
1:1 clients, and growing
Lives changed is our estimate across every coach on NOWFit. Other figures are from single coaches.

Your clients, your data, your business

Stripe
App Store
Google Play

Plugs into the tools and wearables you and your clients already use

WHITE-GLOVE SETUP LIVE SYNC PAYMENTS VIA STRIPE
View all integrations
New · Works with Claude

Connect Claude to your NOWFit

Link your Claude account to NOWFit. Ask it to build programs, write messages, or find who needs you today. It does the busy work. You make the calls.

  • You stay in charge. Claude drafts. You decide what goes out.
  • Get your evenings back. Less admin means more time with the people you love.
  • Your coaching stays yours. AI helps the coach. It never replaces the coach.

It works through MCP, the standard way AI tools safely plug into the apps you already use. Claude is a trademark of Anthropic, PBC.

ClaudeClaude
"Build next week's programs" "Who needs a check-in today?" "Write a welcome message for Kim" "Add this recipe to her plan"
Human coaching, with more hours in your week.
The NOWFit guarantee

Your business stays yours

We want you to love your time on NOWFit. If you are ever not happy, we will help you get your data out so you can move it wherever you want. No hard feelings.

Your clientsThey are your clients, not ours.
Your dataIf you leave, we help you get it out.*
Your brandYour name, your logo, your business.

*Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

Ready to build
the business?

Built by people who have grown coaching businesses, not a faceless software company.

Start now
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