About NOWFit Concept

2012 to today

Three tries to get it right.

2012

The first idea

Chris is working in gyms and coaching clients. He sees great coaches stuck with tools that hold them back. So he builds the first version of NOWFit. It is too early. The world is not ready yet.

2016

Try number two

Chris tries again. Still too early. So he keeps learning the business from the inside, leading teams of trainers and helping gyms grow.

Lesson: fitness is about people first

2021

Going online

Chris and Anthony join a fast-growing online coaching company. They help grow its U.S. team from two people to more than a hundred. They help coaches go from zero to seven-figure businesses. And they meet each other.

2 → 100+People on the U.S. team they helped build

2024

Try number three

Up close, they see the problem. Coaches had to pick between growing and staying human. The bigger they got, the more they paid. So Chris and Anthony build NOWFit again, together. This time they start with the human problem, then the technology.

Today

Built for coaches who own it

NOWFit is one system for your app, your sales and your clients. It is human-led and AI-powered. And your clients, your brand and your data stay yours.

Start now

The founders

They lived the problem before they built the fix.

CEO and co-founder

Chris Grebe

Chris has spent 16 years in fitness. He has coached clients, managed hundreds of trainers, and helped grow an online coaching company's U.S. team from two people to more than a hundred. He has guided coaches from zero to seven-figure businesses.

Most tech founders start with the tech. Chris did it the other way. He started with the human problem, then built the technology around it. He has been building NOWFit in some form since 2012.

16 yrsin fitness

2 → 100+U.S. team he helped grow

2012first version of NOWFit

"Be the Broadway show. Fall in love with the boring. Win in the micro."

Co-founder and CMO

Anthony Addeo

Anthony is a seven-time first-place NPC bodybuilding champion. On stage there is no team. Every meal and every rep is on you. He brought that same drive to business.

He has run health clubs and turned them around, and helped scale a national online coaching operation. Today he helps coaches build brands that feel true to who they are, and content that sounds like them.

7×NPC first-place titles

Clubsrun and turned around

Nationalcoaching team scaled

"There are no shortcuts. The coaches who win are the ones who care about their clients, stay consistent, and build something authentic."

What we believe

Your clients, your brand, your data.

Five promises we build everything around. Tap one to see what it means for you.

You

01 / 05

You own everything

Your clients, your brand and your data belong to you. We never put our name where yours should be.

The NOWFit guarantee

Your business stays yours

We want you to love your time on NOWFit. If you are ever not happy, we will help you get your data out so you can move it wherever you want. No hard feelings.

Your clientsThey are your clients, not ours.

Your dataIf you leave, we help you get it out.*

Your brandYour name, your logo, your business.

*Some partnership plans have a notice period so we can hand your business back the right way. It is never more than 90 days.

Coaching is human. The tools should be smart.

Three tries to get it right.

The first idea

Try number two

Going online

Try number three

Built for coaches who own it

They lived the problem before they built the fix.

Chris Grebe

Anthony Addeo

Your clients, your brand, your data.

You own everything

Your business stays yours

Run toward the future.
Keep your clients.

Three tries to get it right.

The first idea

Try number two

Going online

Try number three

Built for coaches who own it

They lived the problem before they built the fix.

Chris Grebe

Anthony Addeo

Your clients, your brand, your data.

You own everything

Your business stays yours

Run toward the future.Keep your clients.

Run toward the future.
Keep your clients.